Nicki Minaj Teams Up With Kmart For New Lifestyle Brand


Nicki Minaj announced last month that she’s going solo as MAC’s VIVA GLAM girl next month, and also revealed her new lavender VIVA Glam lipstick.

Now, in addition to her partnership with MAC Cosmetics, Pepsi deal, and other ventures – The YMCMB femcee is teaming up with Kmart. She will launch a multi-department lifestyle brand, and an apparel and accessories collection, which will be available exclusively at Kmart and its website.

Along with Nicki, Adam Levine of Maroon 5 is teaming up with Kmart and as well. Sears Holdings hopes that the affiliation with Adam and Nicki will also drive traffic to their shopping destination, – a free, membership-based site that offers deals, rewards and sweepstakes.

Both fashion lines are set to debut before the end of the year.


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