Kelly Rowland partnered with Seagram’s Escapes to introduce two signature flavors, Pink Pineapple Passion and Orange Sassy Swirl.
As part of her collaboration, the Chasing Destiny star created a new song – “Gimme Love” – which plays in the background of ads for the drinks.
The upbeat track finds Kelly addressing a guy that’s caught her eye, while out. “I got what like, boy..come close to me,” she sings. “It’s just you and me here, as far as I can see. I ain’t see nobody with you, I wanna be invited. ‘Cause it’s the way you looking at me, you got me excited.”
In addition, the songstress is currently at work on a new album, the follow-up to 2013’s Talk a Good Game. She discussed her musical direction in a recent interview with The Breakfast Club, explaining: “Everything is either ratchet or too much substance. I have to find a middle ground. Right now, it’s super hood and another one is like ohm.”
Check out “Gimme Love,” and one of her Seagram’s ads, below..