Ciara has signed on as Revlon’s new Global Brand Ambassador. Stepping into the role has been a lifelong dream for CiCi, who reveals her name has a special connection with the brand.
“My mom was trying to figure out my name when my dad bought her a fragrance called Ciara by Revlon,” she tells People. That’s where my name came from! Ever since I understood that, my mind has been on it.”
As Global Brand Ambassador, the singer will not only appear in color cosmetics ads, but will also star as the face of the “Choose Love” campaign – part of the brand’s larger “Love Is On” platform – whose mission is to spread LOVE.
“It’s so exciting to be a part of the ‘Choose Love’ campaign because the messaging is parallel with what was and is happening in my life,” said Ciara.
“Having my own personal journey that I’ve had through my life, I’ve just really been about female empowerment and that’s really, that’s really important to Revlon, too,” she continued.”It’s an exciting thing because, you know, it’s bigger than the makeup. They take it a step further by using the platform to help make a difference.”