As the new brand ambassador for Levi’s, Alicia Keys stars in a commercial for the campaign. The oldest jeans company in the world – preparing to launch the most comprehensive reinvention of its women’s jeans since 1934 – has debuted the new ad.
Alicia’s new song, “28,000” is featured, and according to the NY Times, the track will appear on her upcoming album.
“All women are naturally bad a**,” Alicia declares at the start of the video. She’s then seen strolling through the streets of New York; hugging fans, and snapping pics.
Read more on the Levi’s revamp here. Watch Alicia’s commercial below..